BaltCap Private Equity Fund II (BPEF II) has entered into an agreement
to sell auto24, a leading automotive classifieds portal in Estonia, to
Baltic Classifieds Group.
BaltCap Private Equity Fund II (BPEF II) has entered into an
agreement to sell auto24, a leading automotive classifieds portal in
Estonia, to Baltic Classifieds Group. Completion is expected to take
place later this year, subject to regulatory approvals. The parties have
agreed to not disclose financial details of the transaction.
Founded in Tartu and headquartered in Tallinn, Estonia, auto24 is a
leading automotive classifieds business in the country connecting buyers
and sellers through itsauto24.ee portal. It also operates a generalist
classifieds site (kuldnebors.ee) in a variety of categories.
The acquisition of auto24 will diversify Baltic Classifieds Group’s
portfolio of online portals. The transaction represents Baltic
Classifieds Group’s first add-on since it was acquired by funds advised
by Apax Partners, the global private equity advisory firm, in July 2019.
BaltCap and the management of auto24 acquired the company from Sanoma
Media Finland OY in 2017. Oliver Kullman, Partner at BaltCap, said: “I
would like to thank the management team of auto24 for their
professionalism and commitment during the last three years. It was great
to support the company’s development and I wish the team success in the
future. I would also like to highlight the role of local pension funds
in the transaction: they participated both as investors in BPEF II, and
in case of LHV Varahaldus also by providing debt instruments. This is a
good example of how pension funds can invest in the local economy.”
Margus Tomberg, CEO of auto24, added: “We look forward to the
partnership with Baltic Classifieds Group and Apax Partners. They
possess a wealth of experience and industry knowledge within the online
classifieds market which offers an exciting opportunity for auto24 and
its customers.”
Justinas Šimkus, CEO of Baltic Classifieds Group commented: “The
auto24 team has built a successful and innovative company, and we look
forward to working together and learning from each other’s experience.
We look forward to investing in auto24 further and, with the support of
Apax’s Operational Excellence Practice, enhance the value proposition of
auto24 for both advertisers and buyers.”
BaltCap was advised by Superia Corporate Finance, Ellex Raidla and
KPMG and Baltic Classifieds Group was advised by Simpson Thacher &
Bartlett LLP and COBALT.
About auto24
The company operates the auto24.ee classified portal in Estonia in
which offers car, motorbike, boat and heavy equipment advertising. It
also operates the Kuldne Börs generalist classifieds site in a variety
of categories, such as construction materials, agricultural equipment,
pets and household goods. It also operates Autoleht, a weekly car
magazine and Motors24, a site for motor vehicle videos.
About Baltic Classifieds Group
Baltic Classifieds Group is a portfolio of online platforms in the
Baltics, specialising in five key markets: specialised classifieds for
automotive, real estate and jobs; generalist classifieds; and ecommerce.
The company operates in Lithuania, its largest market, through Diginet
LTU, in Estonia through Allepal OÜ, and in Latvia through City24. For
more information see https://balticclassifieds.com/
About BaltCap Private Equity Fund II
BaltCap Private Equity Fund II (BPEF II) makes equity investments in
innovative companies based in the Baltic region focusing on
buy-and-build opportunities. BPEF II was established in cooperation with
the European Investment Fund (EIF) involved in the project through the
Baltic Innovation Fund (BIF). The BIF is an initiative created by
cooperation between the Republic of Estonia, the Republic of Latvia, the
Republic of Lithuania and EIF. The other investors of BPEF II include
the EBRD, Baltic pension funds, fund-of-funds and family offices. For
more information see www.baltcap.com
About Apax Partners
Apax Partners is a leading global private equity advisory firm. Over
its more than 40-year history, Apax Partners has raised and advised
funds with aggregate commitments of c.$50 billion. The Apax Funds invest
in companies across four global sectors of Tech & Telco, Services,
Healthcare and Consumer. These funds provide long-term equity financing
to build and strengthen world-class companies. For more information see www.apax.com
For more information please contact:
Oliver Kullman
Partner, BaltCap
Phone: +372 56 463 642
oliver.kullman@baltcap.com
www.baltcap.com
Margus Tomberg
Auto24
Phone: +372 504 7348
margus.tomberg@auto24.ee
Justinas Simkus
Baltic Classifieds Group
justinas@antlergroup.eu
Andrew Kenny
Apax Partners
Phone: +44 20 7 872 6371
andrew.kenny@apax.com
Photo by Alessio Lin on Unsplash